by Christiénne Miller

Happy Monday everybody, and if you’re consuming any type of Pepsi Cola product right now, I suggest you drop it in the trash immediately!

Actually, I was just expressing my first reaction to Pepsi’s latest advertising boner (I KNEW my choice to be a Coca Cola girl way back when was right!)

Pepsi’s AMP division has created the “cute” little iPhone app (see demo above) to further propel men down the lonely jerk highway, and away from any hopes of a meaningful relationship — a.k.a. say “Hello” to bachelorhood and mom’s basement with your fading rock posters hanging all over the walls.Though I must admit that I’m laughing pretty hard as I write this, my disappointment comes more from the thought that they went too far with what could be a hilarious concept. Done right, they could have gotten women behind it instead of raging about it. I’ll bet if this app was made in Britain, it would have the right amount of comedic finesse. Too bad some of us in this country are just too gauche to “make it work”, as our beloved Tim Gunn would say (even though Canada does have Dimitri, things like this app bring us close to that horror.)

I mean, we all know there’s a fine line between idiocy and brilliance and you never know which side the populous wind will blow you onto, but seriously Pepsi: Don’t you think it’s time we evolved past promoting these types of primitive brain mating tactics?

On the conspiracy side: Maybe this is the face of the new Pink Think. If so, I’m countering with Shira Tarrant’s Men and Feminism and a bit of Greg Baer’s Real Love thrown in for good measure.

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