Olsenboye Is Awesome

By Holly

Though it obviously skews to a much younger crowd than mine, I’m excited to give a hearty BRAVA! to Mary Kate and Ashley Olsen for their new junior clothing line, Olsenboye, which premieres at JC Penny on November 6, 2009.

I’m also excited to see both of them continuing to do so well with the renaissance of their image. Though they, especially Mary Kate, went through some challenging personal times, it’s very inspirational to see them successfully leave those darker days behind.

As to Olsenboye, I really like this line: It’s tasteful, artsy, and encourages fashion-forward self-expression for a variety of tastes and body types. It reminds me of the playful looks of the 80s, when tights, layers, and Broadway/dancer influences ruled supreme — a nice blend of sexy, with spunky and sophistication thrown in for good measure.

Perhaps I’m a bit old school regarding women and fashion, but I much prefer clothing that enhances a woman’s body instead of broadcasts each part as if it’s on sale, or ready for the taking. I’m relieved to be not so far out-of-line with the Olsen twins in that respect either: Check out what they’re up to with the Elizabeth and James company.

Quite frankly, it’s been a while since I’ve felt so inspired by fashion. With the holiday season looming on the horizon, I’m looking forward to shopping the Olsenboye line for many young women in my life — nieces, cousins, and daughters of friends. How about you?

One Comment

  1. rose
    Posted Thursday, October 29, 2009 | Permalink

    there’s a good article analyzing the new brand name & clothing line over at the naming & branding blog ‘on the button.’ have a look: http://onthebutton.wordpress.com/2009/10/29/olsen-twins/

Post a Comment

Your email is never shared. Required fields are marked *

*
*