by Sophia Marcel
When it comes to buying a gift for a guy, I always spend so much time trying to find that perfect something. I think I finally found it. Cupcakes!
Not just any cupcakes. Manly, cupcakes. Butch Bakery markets itself as making manly cupcakes for manly men. The business was founded in 2009 by a former Wall Street lawyer David Arrick, who lost his job at the start of the recession.
Arrick, has put a masculine twist on the cupcake when he came up with 12 flavors like Sidecar, a brandy soaked lemon cake with an orange and white chocolate ganache filling, a Driller, a maple cake topped with crumbled bacon and filled with milk chocolate ganache, and Rum and Coke, a rum soaked Madagascar Vanilla cake with cola Bavarian cream.
Two of the most popular flavors, according to Arrick, are the Beer Run, a chocolate beer cake with beer infused butter cream topped with crushed pretzels, and the Mojito, a rum soaked lime cake with mint white chocolate ganache.
Sound yummy? The only place you can buy these $4.25 (2.78lbs) cupcakes are online at the moment although, Arrick plans to open a shop in Manhattan later this year. He is also publishing a cupcake cook book and pitching a reality television show.
The good news for us women is according Arrick, 95 percent of the people buying his cupcakes are women.